The legendary 20+ year partnership between Tiger Woods and Nike Golf has ended, leaving Woods' future gear uncertain. But new trademark filings suggest Woods is ready to start a new chapter with his own signature apparel line.
Woods and Nike together revolutionised golf fashion, ditching stiff traditions for edgy, athletic styles epitomised by Woods’ Sunday red outfits. Though their iconic bond will forever link Nike to the sport's culture, Woods appears prepared to build a new legacy.
Recent trademark filings for the phrase "Sunday Red" and hint that TaylorMade and Woods are launching a clothing range soon after splitting from Nike.
A personalised brand would allow Woods full creative control in bringing his vision for modern golf wear to life. Given his past influence reshaping style, an apparel line directly reflecting Woods' perspective could significantly impact where golf fashion goes next.
As younger brands like Malbon Golf, Greyson and Big Draw Golf push new boundaries, Woods’ potential entry into the apparel arena will raise competition. Even if Woods remains sidelined from touring, his enduring cultural footprint ensures anything bearing his name will carry weight.
Woods’ partnership with Nike indelibly transformed golf. These trademark filings suggest his next fashion chapter nears.